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Market Research: Surveys and Questionnaires

Market Research: Surveys and Questionnaires
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Promotional Details

Questionnaires are still very much the cornerstone for market research and the effectiveness of the questions will be determined by the quality and structure of the questionnaire itself. By ignoring this fact, the results you obtain may be irrelevant, inaccurate and even inconclusive. This E-book will help explain how to structure and develop your questionnaire in order to gain a response that can be used for an accurate analysis and constructive feed back.

This book has been independently rated for overall content, quality of instructions and value by RGC, Inc., a business consulting firm specializing in business startup, management consulting and business operation procedures. Independent Review Rating:

Rating by customers that bought this book:Based on 28 reviews

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Market Research: Surveys and Questionnaires Product Detail: back to top  

Author: Bob Keiser
Published: ©2014Fourth Edition
Contents of Package Seventy four (74) pages of detailed information and instructions of how to plan, develop and write your questionnaire.
Availability: The book can be downloaded or ordered in paperback.
Download File System Requirements: Adobe Reader 9.0 or newer.
Some of the Features of this Book:
  • Ways of issuing questionnaires.
  • Which people to target with your survey and questionnaire.
  • Types of questions for the questionnaire.
  • Examples of questionnaires.
  • Structuring the questionnaire.
  • Designing the questionnaire.
  • Doing your sample survey with the questionnaire.
  • Planning the survey.
  • How to write the questionnaire.
  • Survey fieldwork.
Promotional Details: Questionnaires are still very much the cornerstone for market research and the effectiveness of the questions will be determined by the quality and structure of the questionnaire itself. By ignoring this fact, the results you obtain may be irrelevant, inaccurate and even inconclusive. This E-book will help explain how to structure and develop your questionnaire in order to gain a response that can be used for an accurate analysis and constructive feed back.
Download Information: When you purchase your book, you can immediately download it to your computer. The file will open in Adobe Acrobat Reader.
 
Great book for designing questionnaires. H. Walker, Cincinnati, OH
 
We were able to target market our own marketing questionnaires and avoid expensive third party vendors. F. Bandar, Plano, TX

 
 
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