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Market Research: Surveys and Questionnaires

Market Research: Surveys and Questionnaires
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Questionnaires are still very much the cornerstone for market research and the effectiveness of the questions will be determined by the quality and structure of the questionnaire itself. By ignoring this fact, the results you obtain may be irrelevant, inaccurate and even inconclusive. This E-book will help explain how to structure and develop your questionnaire in order to gain a response that can be used for an accurate analysis and constructive feed back.


Buy it with Customer Care: Customer Care Program and save 15%
 
Market Research: Surveys and Questionnaires
Customer Care: Customer Care Program
Download List Price: $49.90
Buy Together: $42.42
 
Buy it with New Customer Development Program and save 15%
 
Market Research: Surveys and Questionnaires
New Customer Development Program
Download List Price: $49.90
Buy Together: $42.42
 
Combos also available in Book Format. Call 1-866-900-7887 for discounted pricing.

Author: Bob Keiser
Published: ©2014Fourth Edition
Contents of Package Seventy four (74) pages of detailed information and instructions of how to plan, develop and write your questionnaire.
Availability: The book can be downloaded or ordered in paperback.
Download File System Requirements: Adobe Reader 9.0 or newer.
Some of the Features of this Book:
  • Ways of issuing questionnaires.
  • Which people to target with your survey and questionnaire.
  • Types of questions for the questionnaire.
  • Examples of questionnaires.
  • Structuring the questionnaire.
  • Designing the questionnaire.
  • Doing your sample survey with the questionnaire.
  • Planning the survey.
  • How to write the questionnaire.
  • Survey fieldwork.
Promotional Details: Questionnaires are still very much the cornerstone for market research and the effectiveness of the questions will be determined by the quality and structure of the questionnaire itself. By ignoring this fact, the results you obtain may be irrelevant, inaccurate and even inconclusive. This E-book will help explain how to structure and develop your questionnaire in order to gain a response that can be used for an accurate analysis and constructive feed back.
Download Information: When you purchase your book, you can immediately download it to your computer. The file will open in Adobe Acrobat Reader.
 
Great book for designing questionnaires. H. Walker, Cincinnati, OH
 
We were able to target market our own marketing questionnaires and avoid expensive third party vendors. F. Bandar, Plano, TX

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